GA4 audit and setup

GA4 configured for decisions.

An installed GA4 property is only a starting point. We check what it collects, what is missing or counted twice and how it informs campaign decisions.

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The goal

Know what GA4 actually measures.

A page view, a started form and a confirmed sale are different signals. We define useful events and compare them with an independent commercial source.

What you receive

A readable property your team can use.

The audit can stand alone or be part of a broader tracking engagement.

01

Property audit

Review setup, data streams, access, key events and ad links.

02

Useful events

Align naming, conversions, parameters and UTM rules with decisions.

03

Data validation

Test triggers and compare results with orders or the CRM.

04

Documentation

Deliver a measurement plan, known limits and a handover.

Related services

GA4 is one part of the measurement system.

First conversation

Let us review your GA4 setup.

Tell us which figures are missing or which reports you no longer trust.