Ads tracking and measurement

Conversions you can verify.

Ad platforms, GA4 and your CRM often tell different stories. We investigate the gaps, correct the tagging and document what each number can support.

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Ads tracking and measurementFollow the signal to the result.
01Tagging auditgenerate_lead
02Measurement planGA4 · GTM
03ImplementationCRM
Validation ruleOne confirmation = one event

The concrete problem

Platform totals are not your number of customers.

Several platforms may claim the same sale. A form may send no event or send it twice. We start from real orders and enquiries, then test the signal end to end.

What the service covers

Measurement that can be checked and explained.

Tools depend on your setup and consent. Server-side tagging is an option, not a default.

01

Tagging audit

Inventory tags, pixels, conversions and gaps against received enquiries.

02

Measurement plan

Define events, parameters, naming and a source of truth.

03

Implementation

Correct GTM, pixels and APIs where useful, including duplicate checks.

04

Validation

Test the journey and document remaining measurement limits.

Related services

GA4 deserves its own review too.

First conversation

Find out where your numbers diverge.

Read-only access to the tools may be enough to start. We will agree on the review scope together.